Mission Statement

In the past few years I’ve felt my life getting increasingly complicated. Some of it is real, some of it is only in my mind. Either way, perception is reality. Over the last year or so I’ve become aware of a theme running through my mind every single day: glorifying the vague idea of “simplification”. I guess you could say I have “simplifitis”. In fact, I almost made that the name of this blog. I went with Seeking The Simple instead because what I’m feeling isn’t a disease - and if it is, it’s a disease I welcome. It’s a clarity I’ve been missing for a long time. The speed of life, the minutia of decisions we’re presented with every day – it can all feel so overwhelming. It doesn’t have to. …So I’m fighting back. I’m focusing on the simple beauties I see around me every day, and most importantly, I’m sharing them. At the core of almost any human emotion like joy, excitement, or stimulation are unique simple truths about that experience, that person, that activity which struck an emotional chord. As kids, we embrace each simple truth without even thinking about it. Maybe we pick up a basketball, run with it, and instantly build a lifelong love affair with a ball that is somehow the only thing that can soothe our racing mind. We did it without explaining it, without complicating it. …But as we grow older, we start thinking about it. We start focusing on getting more of it, explaining it, marginalizing it, quantifying it, bottling it,  possibly even selling it.  And that’s where we’ve lost. I’ve lost, you’ve lost, we’ve all lost. This is my attempt at getting back to basics, exploring and sharing the joys of life, without all the bullshit.

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